The JUST A CARD campaign aims to encourage people to buy from Designer/Makers and independent galleries and shops by reinforcing the message that all purchases, however small, are vital to the prosperity and survival of small businesses.
Artist & Designer Sarah Hamilton started the campaign when she walked past an empty shop and saw the quote 'If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open'. This prompted her to take action! Designer/Makers and independent shops and galleries need a voice. People seldom realise the considerable costs involved in exhibiting at design shows or keeping a shop open. Stand fees, power, materials, wages etc need to be met before even a penny of profit can be realised. Running a shop is often a labour of love. Without dedication and passion, and crucially sales, it would be another boarded up eyesore.
As a direct response to Sarah's campaign many people have reported they often feel embarrassed to make a small purchase, as they feel this may appear miserly. This is something they'd never feel in a large chain store. Since hearing of the 'Just a Card' campaign they've changed their opinion.
SUPPORT THE CAMPAIGN - SUPPORT ALL CREATIVE BUSINESSES:
1. Add the logo to your blogs, websites etc.
3. Download posters and postcards from the campaign website and put them up at your event or in your shop
4. Get involved with Just a Card Day: 28 September 2018.