The 'Just a Card' Campaign - Supporting Independent Designers and Retailers

The 'Just a Card' Campaign - Supporting Independent Designers and Retailers

The JUST A CARD campaign aims to encourage people to buy from Designer/Makers and independent galleries and shops by reinforcing the message that all purchases, however small, are vital to the prosperity and survival of small businesses. 

Artist & Designer Sarah Hamilton started the campaign when she walked past an empty shop and saw the quote 'If everyone who'd complimented our beautiful gallery had bought 'just a card' we'd still be open'. This prompted her to take action! Designer/Makers and independent shops and galleries need a voice. People seldom realise the considerable costs involved in exhibiting at design shows or keeping a shop open. Stand fees, power, materials, wages etc need to be met before even a penny of profit can be realised. Running a shop is often a labour of love. Without dedication and passion, and crucially sales, it would be another boarded up eyesore.

As a direct response to Sarah's campaign many people have reported they often feel embarrassed to make a small purchase, as they feel this may appear miserly. This is something they'd never feel in a large chain store. Since hearing of the 'Just a Card' campaign they've changed their opinion. 


1. Add the logo to your blogs, websites etc.

2. Follow @justacard1 on Twitter and Instragram. Retweet & spread the word.

3. Download posters and postcards from the campaign website and put them up at your event or in your shop

4. Get involved with Just a Card Day: 28 September 2018.